DISCOUNT WINE CELLARS

Each year, pundits consider social and consumer behaviour of the previous year to come up with what they suspect will be the trends for the coming twelve months. This year, the people at 'Fine Wines' have singled out ten of the many trends, some of which can be easily associated with the habits of consumers out to fill their wine cellars.
If your choice is between several bottles of Cabernet Sauvignon and they all look good, experts suggest that you will likely pick the bottle which was either made with some recycled glass, comes in an eco-friendly container, is associated with a charity, or a combination of these. Many businesses may not see the value of limiting choices when it comes to environmentally friendly packaging, but shoppers have the right to 'vote with their feet' as my husband always says. What this means is that if you don't like the practises of one winery, don't buy their wine. Put your money where your mouth is. This year, consumers will be doing this more than ever.
They also want to see that the purchase of their perks will be helpful to someone else, be it a penguin or a child in need. Right now, Tinhorn Creek is donating part proceeds from their wines to Boys and Girls Clubs from Victoria to Calgary. They also use up to 50% recycled glass, prevent rodents from damaging their vines with non-toxic measures, and are heavily into composting. The Little Penguin supports the Penguin Foundation of Australia, and donate some proceeds of sales to this organization.
All of this means that doing something which you enjoy - ie. drinking wine - will feel better than ever.

Labels: 192 bottle instant wine cellar, Australia, charity, Discount Wine Cellars, environment, wine cellars